This learning module is dedicated to the subject of Sales & Marketing. Please watch the introductory video and then complete the six lessons below the video.
Lesson 1: FINDING CUSTOMERS
It’s no good relying on your customers finding you. You need to go out and find them. Find out how to locate and target your customers.
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Lesson 2: USING YOUR PERSONAL NETWORKS
New small businesses often find that most of their business in their first year comes from personal contacts and referrals by people they know. Learn how to use your personal networks to win business.
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Lesson 3: BUILDING BUSINESS NETWORKS
It’s not what you know, it’s who you know. Networking can help almost every aspect of your business. Build your relationships to build your business.
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Lesson 4: PRICES & COMPETITION
Identify your competitors, how they compete and what you need to do to succeed. That includes setting your prices.
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Lesson 5: WINNING CUSTOMERS
Work out how to take potential customers from blissful ignorance of what you have to offer through to parting with their hard-earned cash.
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Lesson 6: CUSTOMER COMMUNICATIONS
Lots of tips on how to write in order to win customers and sell your products and services.
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CONGRATULATIONS: If you have completed all of the above lessons, you can now go the next learning module, Social Media Marketing. You can click here to go straight to that section.