The words that you use to tell your story, to position the benefits of your product and service will make a huge difference to whether you sell or not. With all that in mind, here are some of the most powerful and effective words in marketing.
• Results
• New
• Love
• Discovery
• Proven
• Safety
• Free
• Now
• You
• Save
• Money
• Easy
• Guarantee
• Health
• Secure
• Satisfaction
There are many years’ worth of history of marketing. Decades of using words in various marketing campaigns reveals that these words are proven to enjoy a greater demand.
What do all these words have in common?
Each and every one of these words signify a positive benefit to a consumer. They form emotional triggers that originates from Sub-Cortical and Limbic areas of the brain. These areas are more commonly known as the “Lizard Brain” and this is where our deepest and most instinctive human impulses originate.
Try making logical and appropriate use of some of these words on your website, your Social Media posts and in your leaflets and brochures. You should notice a significant difference in the response you get.